top of page

Researcher, Strategist

10 years experience spanning client leadership and UX research, I'm focused on projects that bridge insight, equity, and impact to inform strategy and uncovers what truly matters to users.

My focus on collaborative research and strategic framing has supported product teams across healthcare, fintech, education, and nonprofits making impact at organizations like Premera, Sutter Health, & Quartet. 

Co-founder and President of UpperStudio, a design consultancy helping small businesses and pre–Series A startups compete in today’s fast-changing digital landscape.

Link - Video
Logo

Patient Care Coordination 🔒

Delivering compassionate care for people battling substance use disorder, while de-risking $10 million in company contracts

Derisking

$10.05m

​How a usability study became a strategic turning point

Enrich Finance

Led user research informing the design of a personalized investing tool, shaping the startup’s product roadmap to secure funding and align with core user needs.

Enrich_Icon_Off White Yellow-1024x1024 3
Image → uavDqxU0MgIrDWW4DvrJcJsCPI.webp

Friction to $500K: Leading a luxury e-commerce redesign in 6 wks 🔒

Empowering local businesses to scale online presence and compete in the modern landscape

SeattleCaviarCompany_logo_edited 1

Seattle Caviar

Sales ↗

104%

Conversion Rate ↗

130%

Image → pUr7I3dALE7OhtZ6I9J9hpap4U.webp

Juno AI 🔒

Juno is an AI-powered classroom engagement tool designed to promote psychological safety, surface unspoken questions, and foster active learning.

Juno.png

Bronze 🥉

HCI International 2025 Winner

© Tsui-Mou Hsiao 2025

bottom of page